Inbound Marketing and Content | Our Work - moonshot 11

1

Goals

CREATE BRAND MESSAGE

Establish a message focused on offering marketing technologies.

CONTENT STRATEGY

Create and implement a content strategy to support the new messaging.

INBOUND MARKETING

Integrate a new CRM to better connect the company’s marketing efforts.

2

Strategy



Plan and implement an inbound campaign around two key pillars of the company with content optimized for SEO.



Develop personas based on interviews with clients to develop messaging that addresses the initial worry of hiring a new vendor followed by the relief felt when working with Prisma.



Develop a content offer strategy to increase incoming leads and website visits.


3

Outcomes

IMPROVED VISIBILITY

Website traffic visibility has established a baseline and continued analytics and

reporting will track future growth.

ACCELERATED CONTENT

Posting two pieces of content each week in anticipation of increased organic searches and prospective leads.

M11 has been a fantastic partner, they asked great questions to understand our business and goals. The team members there are experienced pro’s, responsive, thoughtful, and detailed. They are a great asset to any company looking to take it to the next level.

Nicole Matt

Marketing & Business Development Manager