More Resources - moonshot11
Emotionally Engaged Branding (e2b)
Moonshot 11's emotionally engaged branding (e2b) process ensures that your brand will emotionally connect with your current and future customers at key moments that influence their decision to buy.
Emotionally engaged customers deliver +52% more value.
The ultimate success of your company's ability to attract new customers is directly correlated to the strength of your brand. Simply put, your brand is the collection of your promises to your customers and what you do to back those promises up.
Customer Journey
Most businesses use a conventional sales funnels where a number of prospects start at the top and gradually decrease in number as they reach the bottom of the funnel to become a customer. To get more customers, companies constantly must expend effort to dump in more prospects at the top of the funnel. The funnel works to a certain point, but fails to consider the value and impact of those that come out of the funnel. The customer.
The flywheel model includes the customer as a central hub to attracting future customers. Happy customers provide the force to spin the flywheel by buying more and telling others about you. Unhappy customers cause friction thus slowing down the flywheel. Learn how to build force and reduce friction for your company.
Discovery Methodology
Our discovery process identifies what you excel at that your customers truly care about and share with their friends. We’ve identified a simple way to combine the insights from studying the buyer’s journey with determining what emotional motivators resonate with them the most while interacting with your brand. Read more about how emotional branding drives growth.
The flywheel model includes the customer as a central hub to attracting future customers. Happy customers provide the force to spin the flywheel by buying more and telling others about you. Unhappy customers cause friction thus slowing down the flywheel. Learn how to build force and reduce friction for your company.
Integrated Content
Most consumers do research before engaging with a brand, and most of that is done on-line. 57% of purchases decisions have been made before they reach out for help. We help our clients deliver content that is most useful for their prospects so when they are ready to bite, you’re at the top of the list. Find out why a CRM is critical to your content strategy.
Fixed Cost Management
Growth, increased sales, more revenue, bringing home the bacon. However you slice it, we work on boosting your sales and more sales = more profit.
Our work from discovery, plans, and execution are tied to your business results. An essential part of our inbound methodology centers on linking your marketing efforts through a CRM platform. Find out how a CRM can measure your results and power your business.
RightSourcing
Because our talent doesn’t necessarily have to be tied to a certain office or geographical location, we are able to cast a wider net for the best people. We have team members and partners nationally and internationally that enable us to deliver work that is done at a higher quality, faster turn-around, and at a more economical level.
MarTech Bundling
There are a lot of applications out there. We’ve found some pretty darn good ones that make marketing much more cost efficient. Learn a little more about some of the technologies we use that can help your business.
Membership Model
One of the benefits of working with moonshot 11 is becoming a member of our team, which means you have access to our wholesale pricing. Agencies commonly charge you minimally 15% above their wholesale price for production like printing costs or for media buys. We think that’s not only wrong, but it’s just complicated. Instead, we give you the same price that we receive so you can carry those savings to your bottomline!
People
Your business succeeds when you can focus on what you do best. Marketing is what we do best, so let us apply our expertise to your business. Here are your benefits from working with us:
• You get access to a greater pool of talent across a broad range of marketing
• You get more focus, attention, and consistent marketing support
• Your marketing will be measured and fully accountable
• Our staff can help your internal marketing team extend their creativity
Partners
We’re crazy enough to believe we can accomplish anything with the right partners. Check out who’ve teamed up with to add more to your business.
• HubSpot - CRM and Inbound
• Wave.video - Video Creation
• Prisma - Marketing Production Made Easy
• Semrush - SEO and Search Engine Marketing
• ITYUG - Website Development
• Monday - Project Management
• Slack - Productivity Communication
• Adobe - Design Suite
• Box - File and Asset Management
• Typeform - Customer Insights
Hubspot
If your work entails any interactions with customers, you should invest into a CRM (customer relationship management) platform. You and anyone in your company can more easily stay up to date and connected with your customer interactions. Plus, CRMs are becoming critical in interfacing with a host of other marketing platforms, which makes your life easier.
One of our favorite CRMs is HubSpot. Okay, we’re a partner, but we only got to this point after having reviewed a bunch of other ones. HubSpot not only intuitively integrates with social media, landing pages, and email campaigns to name a few, but it has some of the best training and support.
