Launching a New Dental Practice | Our work - moonshot 11
1
Goals
BRAND ENGAGEMENT
Connect brand to deliver against consumer need to feel secure.
DRIVE BRAND AWARENESS
Build top of mind awareness that new practice exists.
NEW PATIENT CAMPAIGN
Bring in new patients for scheduled appointments.
BUILD COMMUNITY ENGAGEMENT
Connect dentist and practice as a fixture in the new community.
2
Strategy
Connect the brand position to the strong consumer need to feel secure with a new name, “ComfortFit Dentures” and a tagline of “Comfortable. Always.”
Integrate a heavy-up marketing plan across radio, print, out-of-home advertising, and local social media outreach for one year after launch.
Create an advertising campaign through Facebook with a multi-channel nurture workflow, including email, text, and warm calling to schedule new patients.
Develop a community outreach plan to include community fairs, events, and a “WE CARE” initiative to assist the community in response to COVID-19.
3
Outcomes
EXCEEDED MONTHLY REVENUE
Growth 30% above projected target.
PAY-PER-CLICK CAMPAIGN
Drove an incremental ten new patients per week.
COMMUNITY ENGAGEMENT
Became key partner for “WE CARE” community initiatives with in-kind media support.
I never thought our tiny practice would be able to exceed our revenue goals within the first year of opening. But, with the help of the team at moonshot 11, we’ve been able to increase the number of leads and patients scheduled. Plus, I just know my business and our marketing efforts are in good hands. Thank you, moonshot 11! You’re awesome!
Dr. Brandon Arnow
Owner, ComfortFit Dentures
