Launching a New Dental Practice | Our work - moonshot 11
Connect the brand position to the strong consumer need to feel secure with a new name, “ComfortFit Dentures” and a tagline of “Comfortable. Always.”
Integrate a heavy-up marketing plan across radio, print, out-of-home advertising, and local social media outreach for one year after launch.
Create an advertising campaign through Facebook with a multi-channel nurture workflow, including email, text, and warm calling to schedule new patients.
Develop a community outreach plan to include community fairs, events, and a “WE CARE” initiative to assist the community in response to COVID-19.
EXCEEDED MONTHLY REVENUE
Growth 30% above projected target.
Drove an incremental ten new patients per week.
Became key partner for “WE CARE” community initiatives with in-kind media support.
I never thought our tiny practice would be able to exceed our revenue goals within the first year of opening. But, with the help of the team at moonshot 11, we’ve been able to increase the number of leads and patients scheduled. Plus, I just know my business and our marketing efforts are in good hands. Thank you, moonshot 11! You’re awesome!
Dr. Brandon Arnow
Owner, ComfortFit Dentures