Launching a New Dental Practice | Our work - moonshot 11

1

Goals

BRAND ENGAGEMENT

Connect brand to deliver against consumer need to feel secure.

DRIVE BRAND AWARENESS

Build top of mind awareness that new practice exists.

NEW PATIENT CAMPAIGN

Bring in new patients for scheduled appointments.

BUILD COMMUNITY ENGAGEMENT

Connect dentist and practice as a fixture in the new community.

2

Strategy

Connect the brand position to the strong consumer need to feel secure with a new name, “ComfortFit Dentures” and a tagline of “Comfortable. Always.”

Integrate a heavy-up marketing plan across radio, print, out-of-home advertising, and local social media outreach for one year after launch.


three comortfit combined image

Create an advertising campaign through Facebook with a multi-channel nurture workflow, including email, text, and warm calling to schedule new patients.

Develop a community outreach plan to include community fairs, events, and a “WE CARE” initiative to assist the community in response to COVID-19.

Comfort Dentures Foudner
Foudner with people

3

Outcomes

Revenue graph





EXCEEDED MONTHLY REVENUE

Growth 30% above projected target.



PAY-PER-CLICK CAMPAIGN

Drove an incremental ten new patients per week. 

pay per click  campaign
we care


COMMUNITY ENGAGEMENT

Became key partner for “WE CARE” community initiatives with in-kind media support.

Open quote

I never thought our tiny practice would be able to exceed our revenue goals within the first year of opening. But, with the help of the team at moonshot 11, we’ve been able to increase the number of leads and patients scheduled. Plus, I just know my business and our marketing efforts are in good hands. Thank you, moonshot 11! You’re awesome!

Dr. Brandon Arnow

Owner, ComfortFit Dentures

Closed quote