Our Work



“I’m so excited about what moonshot 11 has done for Novatio, that I tell as many other businesses I know about them!”

Orthopaedic Surgeon, Novatio

Novatio, a new orthopaedic practice in St. George, UT, needed to establish a unique brand image that would help them grow their business and set them apart from current providers. The moonshot 11 creative team came up with a unique positioning around Full-Circle Orthopaedics™ and designed a more up-to-date brand identity. A holistic marketing plan was created to drive awareness and trial with both online and offline media. Location-based signage were developed to drive foot traffic at their office as well as to vendor booths at events helping Novatio become more of a fixture into the community.

What we did

Strategy / Positioning / Messaging / Brand Standards / Logo design / Iconography / Infographics / Website / Social media / Events and Promotion / Specialty items

Novatio Logo | Our Work | moonshot 11 | Advertising | Marketing | Branding | Phoenix, AZ
Novatio | Our Work | moonshot 11 | Advertising | Marketing | Branding | Scottsdale, AZ
Novatio Brochures | Our Work | moonshot 11 | Advertising | Marketing | Branding | Phoenix, AZ

A Custom Box

“Moonshot 11 gets digital marketing and they deliver this without the ego you expect from most agencies. A true partner!”

Bobby Shedd

Owner, A Custom Box

A Custom Box needed to better communicate their ability to customize even with smaller box print runs. A Custom Box’s business was driven through referrals as a result of their design, value and strong customer service. The company looked to moonshot 11 to refresh their image and to begin expanding their reach to a broader audience. Moonshot 11 created a new messaging campaign around “Opening Up Possibilities”. The design team created a new brand logo including updating the company’s marketing materials digitally and in print. The SEO optimization, SocialMedia build-out and PPC campaigns also drove additional leads.

What we did

Positioning / Messaging / Brand Standards / Logo design / Website / Social media

A Custom Box | moonshot 11 | Advertising | Marketing | Branding | Scottsdale, AZ
a custom box | our work | moonshot 11

Heritage Academy

“Moonshot 11 was instrumental in updating our brand positioning to emotionally connect with our parents, students, teachers and staff. Kiem and his team have been a vital partner throughout.”

Jared Taylor
CEO, Heritage Academy

Heritage Academy is one of the first charter schools in AZ with locations in Mesa, Lavine and Queen Creek. The school needed to increase their enrollment for 2018-2019 for two of their schools as well as present a cohesive message that could link all three schools. Moonshot 11 created a research plan that uncovered insights from each school that connected parents, students, teachers and staff around a unified core vision of Building America’s Hero, Together. This collaborative branding approach helped differentiate Heritage versus the many me-too competitors. The direct mail campaign led to increased consideration and enrollment for the new year. Moonshot 11 helped on-board key staff members including the principals, to the key branding, strategic messages and culture action points that were then implemented more consistently across the schools. Copywriting was provided to help round out social media campaigns and website updates.

What we did

Positioning / Direct mail / Social media

Heritage Academy | moonshot 11 | Advertising | Marketing | Branding | Scottsdale, AZ

AdviNOW Medical

“I’m not only happy with the new brand look, but also appreciate how easy it was to work with Kiem and his team.”

James Bates
CEO, AdviNOW Medical

AdviNOW Medical is the leader in Artificial Intelligence and Augmented Reality for the medical industry. As a pioneer in the industry, they needed to better convey their leadership and innovation to all key stakeholders including current employees, future recruits, partners, investors and customers. The main source of communication is their website, so M11 created an ownable and new design that would better emphasize AdivNow’s leading edge position. This overall design and layout included updating a new logo and was also carried over to company sales material.

What we did

Positioning / Website / Sales Presentation

ComfortFit Dentures

Dr. James Arnow, DMD
Owner, Comfort Fit Dentures

Dr. Brandon Arnow, a dentist in Show Low, Ariz., needed help with the launch of his new denture practice. After identifying his client’s functional and emotional motivators, our creative team collaborated with Dr. Arnow to develop his company’s name, ComfortFit Dentures. Our market research allowed us to unlock ComfortFit’s unique positioning in the form of the tagline, “Comfortable. Always.™” With ComfortFit’s newly developed brand, our team then delivered all the internal collateral necessary to be a professional brand. Local radio and print advertisements were utilized to significantly increase awareness. Local events orchestrated by our own moonshot 11 team found substantial success in new customer acquisition, helping ComfortFit become a familiar name in the community.

What we did

Strategy / Positioning / Messaging / Brand Standards / Logo design / Iconography / Social media / Events and Promotion / Specialty items / Radio and Print Ads

ComfortFit Newspaper Mockup

InsideOut Hyperbarics + Wellness

Ryan Brinkerhoff
Director and Owner, InsideOut

InsideOut is a company based in St. George, Utah with a focus on personalized and innovative regenerative care. They needed to find a way to position themselves in the relatively new hyperbaric market. The M11 team developed key targets for messaging and compelling, unique positioning for InsideOut. Acting as the company’s virtual marketing team, moonshot 11 defined three different segment groups and created radio ads and promotions to drive awareness.

What we did

Strategy / Positioning / Messaging / Brand Standards / Logo Design / Infographics / Website / Social Media / Events and Promotion / Specialty items / Radio and Print Ads / Digital Ad Campaigns / SEO / Content Creation

InsideOut Business Card Mockup

Phoenix Cancer Institute

“Moonshot11 really helped us to launch our company by guiding us through a systematic approach for defining our mission, vision, and values so that we could proceed in an intentional and purposeful direction to define our brand organically and authentically from the beginning. Kiem and his team are kind and great to work with, and have been an extension of our team in a multitude of facets.”

Kellie Rosinski, MD, PhD
Head of Internal Medicine, Phoenix Cancer Institute

When forming their business, Phoenix Cancer Institute’s goal was to create an oncology practice where patients feel like family. After collaborating on the strategy, conducting competition research, and looking at the patient journey, moonshot 11 was able to suggest a company name, develop a brand guide, and create a website. M11 also designed the logo and created collateral.

What we did

Strategy / Positioning / Messaging / Brand Standards / Logo Design / Website / Specialty Items / SEO

Phoenix Cancer Institute Website Mockup


Matthew Smith
CEO, PurHealthRx Pur7

With state-of-the-art research and technology in the full spectrum hemp oil market, PurHealthRx is a premium brand in both the consumer and medical fields. M11 started working with PurHealthRx by first gathering customer insights, identifying target customers, and determining the functional and emotional motivators. After delivering their brand payload, M11 began developing the strategy, which includes an overhaul their website, conference displays, collateral, and sales materials.

What we did

Strategy / Positioning / Messaging / Collateral

Med7 wall poster mockup
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A Custom Box | moonshot 11 | Advertising | Marketing | Branding | Scottsdale, AZ
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