“I’m so excited about what moonshot 11 has done for Novatio, that I tell as many other businesses I know about them!”
DR. MICHAEL MANNING, DO
Orthopaedic Surgeon, Novatio
Novatio, a new orthopaedic practice in St. George, UT, needed to establish a unique brand image that would help them grow their business and set them apart from current providers. The moonshot 11 creative team came up with a unique positioning around Full-Circle Orthopaedics™ and designed a more up-to-date brand identity. A holistic marketing plan was created to drive awareness and trial with both online and offline media. Location-based signage were developed to drive foot traffic at their office as well as to vendor booths at events helping Novatio become more of a fixture into the community.
What we did
Strategy / Positioning / Messaging / Brand Standards / Logo design / Iconography / Infographics / Website / Social media / Events and Promotion / Specialty items
A Custom Box
“Moonshot 11 gets digital marketing and they deliver this without the ego you expect from most agencies. A true partner!”
Owner, A Custom Box
A Custom Box needed to better communicate their ability to customize even with smaller box print runs. A Custom Box’s business was driven through referrals as a result of their design, value and strong customer service. The company looked to moonshot 11 to refresh their image and to begin expanding their reach to a broader audience. Moonshot 11 created a new messaging campaign around “Opening Up Possibilities”. The design team created a new brand logo including updating the company’s marketing materials digitally and in print. The SEO optimization, SocialMedia build-out and PPC campaigns also drove additional leads.
What we did
Positioning / Messaging / Brand Standards / Logo design / Website / Social media
“Moonshot 11 was instrumental in updating our brand positioning to emotionally connect with our parents, students, teachers and staff. Kiem and his team have been a vital partner throughout.”
CEO, Heritage Academy
Heritage Academy is one of the first charter schools in AZ with locations in Mesa, Lavine and Queen Creek. The school needed to increase their enrollment for 2018-2019 for two of their schools as well as present a cohesive message that could link all three schools. Moonshot 11 created a research plan that uncovered insights from each school that connected parents, students, teachers and staff around a unified core vision of Building America’s Hero, Together. This collaborative branding approach helped differentiate Heritage versus the many me-too competitors. The direct mail campaign led to increased consideration and enrollment for the new year. Moonshot 11 helped on-board key staff members including the principals, to the key branding, strategic messages and culture action points that were then implemented more consistently across the schools. Copywriting was provided to help round out social media campaigns and
What we did
Positioning / Direct mail / Social media
“I’m not only happy with the new brand look, but also appreciate how easy it was to work with Kiem and his team.”
CEO, AdviNOW Medical
AdviNOW Medical is the leader in Artificial Intelligence and Augmented Reality for the medical industry. As a pioneer in the industry, they needed to better convey their leadership and innovation to all key stakeholders including current employees, future recruits, partners, investors and customers. The main source of communication is their website, so moonshot 11 created an ownable and new design that would better emphasize AdivNow’s leading edge position. This overall design and layout included updating a new logo and was also carried over to company sales material.
What we did
Positioning / Website / Sales Presentation